Possesses extensive expertise in product development and brand marketing, garnered through years of working with multinational organizations.

Distinguished as the Business Manager at EAC Marketing Service Sdn. Bhd., a company subsequently acquired by DKSH Holdings (Malaysia) in 2004. Under her leadership, the brand achieved remarkable milestones.

Served as the Group Product Manager at Xepa-Soul Pattinson Sdn. Bhd., where she made significant contributions to product management strategies.

Distinguished as one of the pioneers behind the development of Yong Tai Berhad and Encore Melaka theatre, an iconic cultural landmark in the region. Actively involved in driving business expansion, including investments, acquisitions, and corporate alliances, contributing to the growth and success of Yong Tai Berhad.

Specialising In:
•  Product Development
•  Brand Activation
•  Supply Chain Management
•  Controlling Manufacturing Processes